Am I missing something here?
Yes, you're missing the "advanced" option in Storage vMotion that will allow you move each .vmdk to an different datastore... to do this, just follow the Storage vMotion screens and Select Datastore, click on Advanced and for the virtual machine configuration file and each virtual hard disk, select the datastore that you want.
Take a look at documentation: http://pubs.vmware.com/vsphere-51/index.jsp#com.vmware.vsphere.vcenterhost.doc/GUID-A15EE2F6-AAF5-40DC-98B7-0DF72E166888.html